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Nikita Bier

X is testing a new way of opening links in posts to improve engagement

October 20, 2025 by Macal Jordon

Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, data suggests that people often don’t click the links in posts, and creators on X have complained that posts including links don’t get as much visibility. X is now trying to solve that. Head of product … Read more

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