Meta is letting creators fill their Reels with shopping links

It’s about to get a lot easier for creators on Facebook and Instagram to push products to their followers. Meta will now allow creators to include clickable shopping links for products directly in their Reels. Brand partnerships and affiliate links, in which creators earn a portion of sales generated by their recommendations, are central to … Read more

Facebook updates its algorithm to give users more control over which videos they see

Meta announced on Tuesday a new Facebook algorithm update that will showcase more Reels videos tailored to users’ preferences. The update includes features that offer users greater control over the videos they see, AI-powered search suggestions, and new friend bubbles.  Facebook will make it easier for users to express their disinterest in these types of … Read more

Threads is developing a tool that lets you ‘tag’ its algorithm to configure your feed

Instagram is experimenting with bringing tools to control your own algorithm to Threads, its X rival. The feature was uncovered while in development by reverse engineer Alessandro Paluzzi, who discovered the code and told TechCrunch it’s related to the algorithm configuration tools that are also coming to Instagram. When contacted, Instagram confirmed the product is … Read more