Meta is letting creators fill their Reels with shopping links

It’s about to get a lot easier for creators on Facebook and Instagram to push products to their followers. Meta will now allow creators to include clickable shopping links for products directly in their Reels. Brand partnerships and affiliate links, in which creators earn a portion of sales generated by their recommendations, are central to … Read more

Mark Zuckerberg testifies in social media addiction trial that Meta just wants Instagram to be ‘useful’

Mark Zuckerberg took the stand Wednesday in a high-profile jury trial over social media addiction. In an appearance that was described by NBC News as “combative,” the Facebook founder reportedly said that Meta’s goal was to make Instagram “useful” not increase the time users are spending in the app. On the stand, Zuckerberg was questioned … Read more

Threads is developing a tool that lets you ‘tag’ its algorithm to configure your feed

Instagram is experimenting with bringing tools to control your own algorithm to Threads, its X rival. The feature was uncovered while in development by reverse engineer Alessandro Paluzzi, who discovered the code and told TechCrunch it’s related to the algorithm configuration tools that are also coming to Instagram. When contacted, Instagram confirmed the product is … Read more